• Published July 29, 2022
  • 2 Minute Read
WHITE PAPER

Driving Your Strategic Agenda: Coaching for Transformation Within Your Organization

Published July 29, 2022
Driving Your Strategic Agenda: Coaching for Transformation Within Your Organization White Paper

Research shows that 70% of strategic organizational change programs fail to meet their objectives.

While each failure is unique, one common factor unites most change initiatives: often, leaders anchor their transformation success on the hard tangibles of change — like products, processes, and technology — while underestimating the softer human intangibles of change, like personal behavior and organizational culture. This represents the classic change leadership challenge of focusing on the full change equation.

For a strategic change to be successful, leaders and employees must shift their perceptions and behaviors. Otherwise, an organization’s strategic agenda can be undermined by fear, distrust, and resistance to change.

Coaching for Transformation: A Matter of Mindset

Broad methodologies like communication strategies, employee engagement programs, and training are important elements of the change management process. But they rarely influence the mindset shift needed to overcome distrust and resistance to change.

Shifting mindsets requires a deeper and more personalized intervention. This is where coaching for transformation comes in.

Coaching has long been regarded as the gold standard for individual development. However, in recent years, leaders have started using coaching for transformation at the organizational level — expanding it from a development tool for individuals to one that enables key strategies at the enterprise level, including in support of change leadership.

Learn How Companies Use Coaching for Transformation to Achieve Lasting Organizational Change

Our team of researchers in APAC examined how 5 different organizations have successfully used coaching for transformation and analyzed commonalities from this approach.

While the transformation journey and coaching strategy for each of these case studies is unique, we identified common principles which can be applied by any organization seeking to use coaching for transformation at the enterprise level:

  1. Start the coaching process at the very top.
  2. Allow sufficient time for behavioral change to stick.
  3. Invest in your middle managers.
  4. Weave coaching with other change strategies and approaches.
  5. Enlist internal change coaches.

Learn more about how you can use the tool of coaching for transformation in your own organization by downloading our white paper, Driving Your Strategic Agenda: Coaching for Transformation Within Your Organization, below.

Download White Paper

Download White Paper

Download this white paper to discover the ways that the role of coaching for transformation has expanded in recent years, from enabling individual-level to enterprise-level change. Plus, get our research-based recommendations for using this powerful intervention within your organization.

  • Published July 29, 2022
  • 2 Minute Read

Based on Research by

Vandana Vishnu
Vandana Vishnu
Faculty & Director of Coaching, APAC

Vandana leads our coaching talent for the Asia Pacific region, maintaining the quality of coaching engagements for our clients and working closely with 120+ coaches. She’s a leadership facilitator and coach with 22 years of experience. She is deeply committed to developing inclusive leadership processes in organizations to positively influence the business outcomes and development of human potential in the workplace.

Vandana leads our coaching talent for the Asia Pacific region, maintaining the quality of coaching engagements for our clients and working closely with 120+ coaches. She’s a leadership facilitator and coach with 22 years of experience. She is deeply committed to developing inclusive leadership processes in organizations to positively influence the business outcomes and development of human potential in the workplace.

Anuradha Rai
Anuradha Rai
Associate

Anuradha has 20+ years of senior-level experience in organizational transformation and leadership development. Before joining us, her corporate career spanned Financial Services, FMCG, and pharmaceutical industries with global and regional roles out of Singapore, New York, and London. She’s also the founding director of People Worth Pvt Ltd, an organizational and leadership transformation consultancy based in Singapore.

Anuradha has 20+ years of senior-level experience in organizational transformation and leadership development. Before joining us, her corporate career spanned Financial Services, FMCG, and pharmaceutical industries with global and regional roles out of Singapore, New York, and London. She’s also the founding director of People Worth Pvt Ltd, an organizational and leadership transformation consultancy based in Singapore.

What to Explore Next

Webinar
Coaching for Transformation Within Your Organization

Watch this webinar to uncover how you and your organization can use coaching as a transformation tool not just for individuals, but to shift and change your entire culture.

White Paper
The Future of Corporate Coaching: Guiding Leaders Through Organization-Wide Transformation in a Digitally Accelerated World

We surveyed leaders from a range of industries about their expectations for the future of coaching and compiled our insights on the changing landscape of corporate coaching.

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Leading Effectively Article
Why Leadership Trust Is Critical, Especially in Times of Change and Disruption

Trust building helps teams step into ambiguity, stay committed to managing the unknown with confidence, and embrace change as an opportunity to learn, grow, and do great work together.

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About CCL

At the Center for Creative Leadership, our drive to create a ripple effect of positive change underpins everything we do. For 50+ years, we've pioneered leadership development solutions for everyone from frontline workers to global CEOs. Consistently ranked among the world's top providers of executive education, our research-based programs and solutions inspire individuals in organizations across the world — including 2/3 of the Fortune 1000 — to ignite remarkable transformations.